VENETIA LAB and EGOIST – Italian brands that meet the effective hedonism of cigar connoisseurs
Professionally successful people who work hard and dedicatedly in today’s hectic times often practice hedonistic rituals to keep themselves in good mental and motivational shape. In this sense, the business world has now domesticated the expression effective hedonism, where all factors that influence the experience are optimized to allow the ritual to perform its recreational function adequately. Effective hedonism accepts no compromise, is aware of all the factors that influence pleasure, and seeks to control them.
To this end, some brands are compatible with effective hedonism, i.e. they create products that open horizons to hedonistic nuances.
Two of them, coming from Italy, are recently part of the family of brands of hart.mk: VENETIA LAB and EGOIST.
VENETIA LAB is a brand dedicated to cigar connoisseurs who leave nothing to chance when enjoying moments of pleasure and relaxation. It offers a selection of high-quality products inspired by the ancient Roman-period region of Venice and Histria, which covers a large area of northeastern Italy known for its wealth, culture, and beautiful natural diversity, surrounded by the Dolomites to the north and the Venetian lagoon to the south.
VENETIA LAB humidors are made from solid wood that is obtained from the central part of the tree trunk, a valuable material known for its durability and quality, which guarantees exceptional performance in each of its applications.
VENETIA LAB uses all-natural wood that has not been subjected to chemical treatments and as such remains recyclable and renewable. Aesthetically, it offers a range of suggestive and warm natural colors that transform and darken over time, always resulting in an elegant sophisticated long-lasting appearance.
Mentioning the packaging, we must say that the VENETIA LAB brand approach is reflected here as well. It is about packaging that is a demonstration of commitment, style, and finesse. Every detail, from the choice of materials to the appearance, is designed to offer a visual and tactile experience that reflects the essence of the products.
“Behind every corner, behind every texture, is a commitment to excellence. Those who choose our products are, in fact, choosing an experience of subtle aesthetics and luxury. The packaging, impeccably crafted down to the smallest detail, is the first step in a journey of sensation where nothing is left to chance. Because satisfaction is not only in the content but also in the way it is presented,” says VENETIA LAB.
In addition to this program, the brand also produces customized products in the spirit of Italy’s Veneto region, which is considered a hub of skilled artisans who, with passion and dedication, transform nature’s gifts into unique creations. These are products born from the perfect harmony between the excellence of natural materials and artisanal mastery. For example, the one-of-a-kind Samurai humidor is made from Japanese Tamo wood, which was reserved only for the Japanese Emperor’s family, while the Regio X Venetia Et Histria humidor, which is also made from a single piece, is from the rare Bokote wood that Rolls- Royce uses for its dash-boards.
“VENETIA LAB is a testament to the beauty and uniqueness of our land, encapsulating the tradition, quality, and passion of true Made in Italy.”
Humidor Regio X Venetia Et Histria, VENETIA LAB
And the second Italian brand that we are pleased to present is EGOIST.
This brand appeals mainly to modern and “demanding” cigar smokers, and its choice of materials and Italian design make it one of the most appreciated when it comes to smoking accessories, both in Italy and worldwide. The brand’s offer includes humidors, cases, cutters, lighters…
Among the EGOIST humidors, we would single out the EGOIST Roma with a capacity for 40 cigars, whose top side is decorated with an image of the Roman Coliseum. An internal hygrometer and humidity maintenance system are included, and the compartments are modular.
There are also leather cases made to stand the test of time, designed minimalistically to reflect practical elegance.
The EGOIST range of lighters includes everything from classically elegant to technologically advanced. An example of the latter is the solid design of the EGOIST Transformer lighter, with a built-in cigar puncher and a small mirror.
You can browse the entire offering from the VENETIA LAB and EGOIST brands at hart.mk in the Hedonist Art category.